Need more drivers? Build the system a good driver will choose.
More advertising may produce more names, but it cannot fix an uncompetitive job, unsafe equipment, coercive dispatch, late pay, weak freight, or a slow and confusing recruiting process. Good drivers compare the whole company. This page examines the full system that attracts, recruits, qualifies, and retains drivers.
Good drivers are comparing more than the pay headline.
An experienced driver may apply to several jobs and hear from several recruiters within minutes. The driver compares realistic earnings, miles, home time, equipment, benefits, classification, deductions, dispatch, safety, management, and whether the recruiter appears honest and organized. The carrier is competing for the driver, not merely processing an application.
A durable recruiting effort has six connected parts. The objective is not merely to place someone in a truck. It is to create a job worth accepting, reach the driver quickly, complete the qualification package, and improve the chance that the driver becomes productive and stays. The sidebar covers each part in order.